New on WeSelling: losses, a logo studio and safer stock

October was a busy month. Here is what shipped, roughly in the order you will notice it.

Expenses and losses, kept apart

An expense is a planned cost of running the business: rent, diesel, data. A loss is the cost nobody planned: a phone stolen from the counter, a generator damaged in a flood, a fine, a debt that will never be paid. They are different things, so WeSelling no longer files them together.

Open Expenses & losses and tap Record a loss. Pick a category such as Theft, Damage or Bad debt, say what happened, and send it for approval like any expense. Whoever approves it says whether money actually left the business. A broken machine is written off without touching any till or account. A fine paid from the till comes out of the cash drawer like an expense.

Your profit and loss now shows losses on their own lines, below expenses, and still takes them off net profit.

Spoiled stock counts as a loss

Bread past its date, milk that turned, medicine that expired, a carton dropped on the way in. Stock that leaves without being sold used to be removed quietly. Now it is written off, and it counts.

On Products, press Stock on the item and choose Write off. Or open Expenses & losses, tap Record a loss and choose Stock from your inventory, then pick the item. Say whether it spoiled, was damaged or went missing, and how many. It works for the things you sell and for internal items like kitchen supplies.

It comes off your stock straight away and counts under Losses at what those units cost you, with spoiled, damaged and lost stock on separate lines. That way you can see how much went off and how much walked out of the door. Everything written off is listed on Expenses & losses with who recorded it, and the owner gets a notification each time.

A logo studio for shops without a logo

Settings → Organization now asks a simple question: do you have a logo?

• Yes, a file. Upload it and see it as an app icon straight away, with a one-tap square crop if it is too wide.
• Only a sign or a flyer. Take a photo, and we write a prompt that redraws it cleanly.
• Nothing yet. Pick your initials or a symbol, a style (glossy, polished 3D, flat or minimal) and your colours, and we write the prompt for ChatGPT, Gemini, Copilot or Meta AI.

Bring the picture back and it becomes your logo everywhere, head office included.

Bookings that land in your calendar

Customers who book a service, a room or an event can add it to Google Calendar, Apple Calendar or Outlook from their confirmation, their ticket and their bookings page.

Owners get a private calendar feed in Settings → Integrations, which puts every booking and event into their own calendar, with a link you can reset any time. If you already use Cal.com, Calendly or a Google booking page, add that link to a service and your shop shows a Book a time button.

No double bookings, no overselling

Two people can no longer book the same room or table for the same slot at the same moment, and an online checkout waiting for payment holds its slot for 30 minutes.

Stock got the same care. The last unit of anything can only be sold once, even when the counter and an online shopper try to buy it in the same second. An online order now holds its items from the moment it is placed, so a customer who paid never finds out later that their item went to somebody else.

Your shop, laid out your way

Storefronts can be shown as rows, as a marketplace-style grid or as a list, and shoppers can switch between them. Card sizes are adjustable, and in grid mode events, gift cards and rooms sit on the same shelves as everything else.

Gift cards dressed for the season

Gift cards on your shop now look like gift cards: square, with a ribbon and bow in your accent colour and your logo on the front. From 20 October to 6 January they carry Christmas touches, and Ramadan and Eid get their own greetings in their seasons. Switch the seasonal touches off, or preview each one, in Settings → Gift cards.

Digital launches with pre-orders

Digital products can take pre-orders with a countdown to launch day, and carry a launch price that runs for a limited time.

Your shop stays up while you are away

If your credit runs out, your shop stays online. Shoppers see that you are away for now and leave their details and what they wanted, and we tell each of them when you are back.

Smaller things

• Offers and announcements are now in your shop's sitemap, so search engines find them while they are live
• One Scan page for checking in both tickets and memberships
• Product photos can be put in any order
• Discover is easier on a phone, with filter chips and a grid view

That's October. If something here helps your shop, use it this week, and tell us what you want next.