A Christmas love letter to Nigerian sellers, from WeSelling

The WeSelling team · 28 October 2026 · 5 min read

Dear seller,

Christmas is 58 days away and Black Friday lands on 27 November, a month from today. Your customers are already making lists. Somewhere on those lists is a thing you sell.

So we wrote you a love letter. It runs a minute, and the song under it is Maps by Yeah Yeah Yeahs, because some songs say it better than we ever could.

We pay attention to depth and detail at WeSelling. You can see it in the little town on our home page, in the snow sitting on its roofs this month, and in the gift cards on your shop, which wear your colours and your logo. We put the same attention into how we treat the people who sell with us. It is why we believe we can serve you better than any other store builder in Nigeria.

Here is what that looks like when you sign up.

What do you get on WeSelling's one plan?

Everything. WeSelling sells one plan, Storefront, and there is no higher tier holding the good parts back. It normally costs ₦500 a day, which is ₦15,000 a month. Right now it costs nothing, because our leeway campaign keeps it free until 120 businesses have signed up.

That one plan includes:

A storefront at yourname.weselling.store, or on your own domain with HTTPS included
Your shop as an app your customers install on their phones, with your icon and your name on it
Coupon codes, plus offers and announcements that reach customers who asked for them as push notifications
Gift cards your customers buy straight from your store, dressed for Christmas until 6 January
Digital products with pre-orders, launch prices and a piracy buffer that holds downloads back until your launch has paid off
The whole back office: sales, stock, staff, payroll, expenses and accounting, with unlimited branches and staff accounts

Priced for the hustle, not against it.

Will my customers see "Powered by WeSelling"?

Our name shows up in one place: the free address, yourname.weselling.store. That address is only the road your customer takes to reach you. Connect your own domain, which is on the same plan, and our name is gone from that too. Your storefront. Your brand. Full stop.

How is WeSelling different from Bumpa and Selar?

Bumpa and Selar have done a lot for selling online in Nigeria, and plenty of sellers do well on both. We differ on what it costs you to look like your own brand and to keep what you earn.

From their own published pages, as we checked them on 28 October 2026:

Bumpa's pricing page starts its paid plans at Starter, ₦15,000 a quarter. On Starter a custom domain is bought separately, and the advanced website templates are an extra purchase on every plan below Scale.
Selar's own comparison page, from February 2023, puts its fee at 4% to 10% of every sale, depending on the currency.

On WeSelling your own domain is included, every storefront layout is included, and we take no percentage of your sales. Card and transfer payments go through your own payment account, so the gateway's fee is the only fee on a sale.

They don't love you like we do.

How do I get my shop ready for Christmas and Black Friday?

Start this week, so your shop has time to be found before the rush:

Create your store and add your products, with clear photos and real prices.
Connect your own domain in Settings if you have one. HTTPS is set up for you.
Make a coupon in Sales → Coupons. Choose a percentage or a fixed amount, how many times it can be used, the dates it runs, and whether it covers one item or the whole shop.
Publish an offer in Offers, with a title, a message, a button link and an end date. It gets its own page on your shop, goes into your sitemap for search engines, and reaches every customer who turned on offers as a push notification.
Set up gift cards, so the people who leave their shopping until 23 December can still buy from you.
Install your shop as an app on your own phone, then share your link everywhere you already talk to customers.

The tools only work if you use them. We wrote about that part in Nobody buying from your online store? How to get sales.

Where do WeSelling's backlinks come from?

From our Discover pages. weselling.store/discover lists businesses by place and by what they sell, and every product listed there links straight to its own page on your shop. Those links are followed, so search engines count them. Your shop also gets a sitemap listing every product and every live offer, so crawlers find what is new. You do none of this by hand. We help Google find you, on autopilot.

What happens if my credit runs out?

Your shop stays up. WeSelling runs on credit you top up a day at a time, and running out does not take your store offline. Shoppers see that you are away for now and leave their details and what they wanted. We hold every one of them, tell you how much money is waiting, and let each shopper know the moment you are back. We never hold your business hostage.

Questions sellers ask us

Is WeSelling free?
It is free during our leeway campaign, until 120 businesses have signed up. After that it is ₦500 a day, or ₦15,000 a month, for everything.

Can I use my own domain on WeSelling?
Yes, on the one plan, with the HTTPS certificate issued and renewed for you.

Does WeSelling take a cut of my sales?
No. Payments go through your own payment account, and the gateway's fee is the only fee on a sale.

Can I sell digital products and event tickets on WeSelling?
Yes. Physical products, digital downloads, tickets, memberships, services and reservations all live in the same shop.

Get your storefront up this Christmas

If you win, we win. What's a greater love than that?

Start your store on WeSelling. It takes a few minutes, and it is free while leeway lasts.