Selling

Your storefront

The public shop at your own web address — layout, branding, SEO and the till.

Every business on WeSelling gets a public shop at its own address. It shows your catalogue, takes orders, accepts payment and answers your customers' questions — and it is the same data your till and your stockroom read, so nothing has to be kept in step by hand.

Turning it on and off

The shop is on by default. A workshop, a wholesaler or a back-office operation can turn it off in Settings → Storefront — an empty storefront sitting on your address is worse than none, because search engines will index it.

Choosing a storefront pack

A pack decides the shape of your shop: what appears on the page and in what order. Seven ship with the platform, free to every shop. See Storefront packs for what each one suits.

Every pack sells the same way, with the same cart and the same checkout. Changing pack changes how your shop looks, never how it works.

Everything about how your shop looks lives on this one screen.

Branding

Setting	What it changes
Brand colour	Accents through the shop, the installed app's theme, the splash screen
Accent colour	The second stop of the shop's gradient
Logo	The shop header, receipts, gift cards and payment pages
Typeface	The whole shop. Six choices, all system fonts
Header images	The hero slideshow — images or video, with a call to action per slide
Tagline	The line under your header

Note Typefaces are system fonts only. A per-shop webfont would be a blocking request to a third party on every page of your shop, which costs you search ranking and sends your customers' addresses to that third party on your behalf.

What appears in the shop

An item shows in your shop when it is active and marked storefront-visible in Inventory. Everything else — internal supplies, staff equipment — stays private.

You can also hide whole sections. A service-only business can turn Products off entirely; any shop can hide its header, tagline or featured rail.

The till

Signed-in staff see the same shop with a POS mode button. That turns the storefront into a scan-first till: scan a barcode, it goes in the basket, take payment. It is the same catalogue and the same cart your customers use, so there is no second system to keep in step.

Barcodes are staff-only. They never reach an anonymous visitor's page source. If your business has no scanner — a dealership sells cars, it does not scan them — turn the whole barcode surface off in Settings → Storefront.

Being found

Settings → SEO controls your page title, description, social preview image and search-engine verification. The shop also publishes:

Structured data — puts your address, opening hours, live prices and in-stock status into a search result rather than a bare blue link
A sitemap — so search engines find every product page
llms.txt — your catalogue and policies written for AI assistants, at your address plus /llms.txt

Tip The llms.txt matters more each month. It is how an AI assistant answering "who sells this near me" reads your shop without having to parse a dozen pages.

Answering customers

FAQ — your own help centre, grouped, edited in Settings → FAQ
Enquiry form — sits under the FAQ, lands in Enquiries
WhatsApp button — a floating button to your business number
Reviews — verified buyers only, so a rating means a purchase happened

Your own analytics

Settings → Storefront takes your own Google Analytics, pixel or chat widget. WeSelling does not charge for the integration and does not pick the vendor.

Scripts run on your own shop Anything you paste executes on your customers' browsers. Paste only what you got from the vendor. The platform can block scripts across a shop if something is flagged by a malware scanner, because one shop getting listed affects every business on the domain.

Your own domain

You can point a domain you own at your shop. Until it is verified, it serves nothing — an unverified claim on somebody else's domain must not resolve.

Every page in this area

Page	What it does	Needs
Products	The physical products you sell — prices, quantities, and what's running low. Stock only ever moves through a recorded movement, so the count is always explainable.	Inventory · read
Requisitions	Ask the stockkeeper for internal supplies, and approve or issue what other staff have asked for.	Requisition · request
Stock transfers	Move stock between branches, with both sides of the movement recorded.	Inventory · transfer
Services	The work you sell — consultations, repairs, appointments — and memberships that grant access for a period.	Services · read · Services & Digital Products switched on
Digital products	Anything customers download after paying — e-books, music, albums, PDFs, templates, courses, software, photos and videos. Set a limited run or sell without limit.	Services · read · Services & Digital Products switched on
Validate member	Scan a membership card to check it's genuine and still in date before letting someone in.	Services · validate · Services & Digital Products switched on
Events & tickets	Dated events you sell admission to, the tickets issued for them, and who is allowed to scan at the door.	Events · read · Events & Tickets switched on
Scan tickets	Check people in at the door. A ticket scans once — the second attempt shows who came in on it and when.	Tickets · scan · Events & Tickets switched on
Reservations	Bookings for rooms, halls and other bookable space — who has what, and when they arrive and leave.	Reservations · read · Reservations switched on